Beauty device retailer CurrentBody has sold a $67m majority stake of its business to eComplete, an ecommerce focused VC firm.

Launched in the UK in 2009, CurrentBody is a fast-growing online platform that specializes in beauty devices. CurrentBody is known in the US for its award-winning FDA-cleared mask adored by celebrities.

Co-founders Laurence Newman and Andrew Showman has grown the business rapidly and the company now has 17 international websites with over 14million users.

For the current calendar year, sales look set to reach $57 million, with sales over the next two years, targeting $150 million.

In addition to its award-winning beauty device brand, the group has exclusive partnerships with market-leading brands. 

Newman says eComplete will be an ideal partner, and comments, “The opportunity to work with Paul, Andy and their team to drive international growth is what makes this so exciting. It is all about bringing in the right people to help us hit the next growth milestones. eComplete brings that immediate resource alongside our already talented teams.”

Paul Gedman co-founder of eComplete, says, “CurrentBody is a true expert in an exciting and fast-growing category of beauty with a unique position and incredible global opportunity ahead. With our team’s experience of developing internationally and building strong brand partnerships, it felt like an ideal fit. We are excited to continue the journey with Laurence, Andrew and their talented team.”